ANDREAS LÄUFER
(BERLIN)
PRACTICUM
JUST LOVE
We'll have a conversation about the role of brands in people's life, about understanding the world around us and the place of brands in that. You will learn that consumers actually don't give a shit about ads and stories on Instagram. It takes much more to become a love brand. In times of fake images, fake brands and fake news, brands need to take position, not just have a positioning.

EVENT ON FACEBOOK
08.11–10.11
ME, BRO!
executive creative director at MetaPulse, a department of MetaDesign, from Berlin, co-founder of a cult magazine TANK Magazine in London, the first independent lifestyle magazine in the world.

Andreas Läufer is considered to be one of the most highly decorated designers of the last two decades and has work for brands such as Prada, Levis, Samsung and Mercedes Benz.


ANDREAS
LAEUFER
CREATIVE
DIRECTORS
& COPYWRITERS

FOR
STRATEGISTS
ART
DIRECTORS



WHOM?
CREATIVITY
HAS THE POWER
TO TRANSFORM
HUMAN
BEHAVIOUR
CREATIVITY
HAS THE
TRANSFORM
HUMAN
BEHAVIOUR
POWER TO
3 DAYS OF
PRACTICE
REAL
CLIENT

We will work on a real client and a real project of an international brand
20
STUDENTS

Limited amount of participants to provide comfortable conditions
WHAT IS
PRACTICUM?
DATE:
8–10 of November
10:00–18:00
TIME:
8000 UAH
PRICE:
Start at the end
DAY 1
Introduction of the brand you will be helping to become a love brand.


PROGRAM
Love me Bro!
We show you the secrets of how to build a brand that people adore and will follow. (Why for example is NIKE so successful and why is SAMSUNG struggling to become more than a tech brand?)

Who are you really?
Deep dive into the brand, consumer and yourself.
Inspire!
DAY 2
We make you feel what's really important about a brand.

Have you got empathy?
Speed Dating with the consumer.
Oh finally!
You can do your own thing by using all you've learned and build the brand. We will create ads and acts, along all relevant touchpoints, such as social media and even products.
The Return of the Anti-Professional
DAY 3
Attitude is more important than knowledge. Right? We will teach you how to be innovative everyday, for the rest of your life!
Prototyping
We will finalize our brand vision and pull all our creative ideas together.
Projector School is a platform that helps people of different professional levels and specializations to develop their skills in interface design, graphic design, programming, front-end, project management, digital marketing etc.

Kozhumiatska st., 10
Kyiv, 02000

hello@prjctr.com.ua
097 015-92-72



SCHOOL